Aug 1, 2012
Renuil
Renuil is a boutique wellness company dedicated to empowering healthy living. We offer fully integrated Adult and Adolescent Wellness, Weight Loss and Detox programs. Our unique approach utilizing top tier faculty, integrating a comprehensive curriculum with nutrition, exercise and behavior modification creates Chicago's only science based program in the Chicago metropolitan area of its kind. We are proud to be Chicago's first and work tirelessly to promote empowering living in our community. We frequently volunteer our services for charitable events and are committed to giving back to our community. Renuil is proud to support Imerman Angels and donates 10% of its profits to their noble cause. Our environment is luxurious, relaxed, comfortable and peaceful. We are not here to judge, criticize, blame or shame. Rather all of us are here to honor your path and support your journey.
Industry:
Fitness & Wellness
Tools:
Wordpress
Challenge:
Start an integrated wellness program at the beginning of the great recession in the most competitive industry
Solution:
Start a new business and position the brand piercing through the competitive noise
Challenge
Launching a fitness and wellness company during the height of the Great Recession—navigating visibility in an already competitive and rapidly evolving digital marketplace. We would not have survived if we didn't differentiate and be seen."
"Starting a wellnes company during the great recession proved the power of digiatl possistining. We never would have survived if we didn't differentiate and be seen."
William G
Founder, Renuil
Solution
We launched a new business in the fitness and wellness industry—one of the most saturated markets in the country—during the height of the Great Recession, triggered by the housing market collapse.
In a challenging economic climate, we built a compelling brand identity, designed a distinctive and visually striking website, and worked relentlessly on digital positioning.
At the time, in-depth knowledge of SEO wasn’t widely understood. We leaned in, became experts, and used it as a strategic advantage—breaking through the noise to be seen and chosen.
During the life of Renuil, we helped improve the lives of thousands of people—creating real impact and meaningful change.
